Mixx 2012 y Global Summit
Mixx 2012: 01 y 02 de octubre
Como todos los años, el IAB US tiene el agrado de presentar el Mixx, evento cumbre de la industria digital, muy recomendable por el nivel de los expositores y los talleres y conversaciones en paralelo. Dos días de puro contenido muy relevante para la industria en la que participamos.
Para mayor información de la agenda por día y los expositores:
Global Summit: 03 y 04 de octubre
Convención de todos los IAB´s a nivel mundial, en dicho evento se tratarán temas enfocados desde la perspectiva de la misión de los IAB´s.
Aquí la agenda:
Día 1:
Bienvenida: Randall Rothenberg, President & CEO, IAB David Doty, EVP & CMO, IAB
1.- What 3MS Means to the Global Marketing Industry:
What You Need to Know, What’s Coming When, and How You Can Put It into Practice
Sherrill Mane, SVP, Research, Measurement, & Analytics, IAB
George Ivie, CEO & Executive Director, Media Rating Council
Senior Representative from WPP, Invitation in the works
An overview of where Making Measurement Make Sense has been, and where it’s going. Plus insights on how “the viewable impression” will transform the buying and selling of digital media, and why agencies and marketers consider it critical for business.
2.- Harnessing the Power of the Worldwide IAB Network:
Connections, Cooperation, and Benefits
Guy Phillipson, CEO, IAB UK
Endre Somogyi, General Manager, IAB Hungary
David Doty, EVP, IAB
How cross-country partnerships can benefit members across the network. A new proposal for international members.
3.- The Future of Public Policy:
Driving Self-Regulation Across the Globe
Pamela Jones Harbour, Partner, Fulbright & Jaworski, former Commissioner of the US Federal Trade Commission
Samantha Yorke, Director of Regulatory Affairs, IAB Australia
Yerka Yukich, Director General, IAB Chile
Mike Zaneis, SVP, Public Policy, IAB
Discussion about how a worldwide collaboration of IABs can help build business certainty; the global digital economy; and ensure self-regulation
4.- Brand Building across Borders:
The IAB Rising Stars Ad Units & How They Transform Consumer Engagement
Peter Minnium, Head of Brand Initiatives, IAB
Senior Representatives from Microsoft, AOL: Invitations in the works
A showcase of the full suite of Rising Stars brand canvasses for Display and Mobile… and what’s to come in Digital Video. How these new units are changing the ways brands resonate in the hearts and minds of consumers—and how you can use them in your market.
5.- Navigating the Newest in Ad Tech:
Understanding DSPs, SSPs, RTB… and Other Transactional Platforms
Steve Sullivan, VP, Advertising Technology, IAB
Senior Representative from Google, Invitation in the works
Senior Representatives of DataXu & Rubicon, Invitations in the works
Industry leaders address trends, rules, tech products—and how they impact online buying and selling in your marketplace. Plus a Q&A, led by Boris Omelnitskiy, President, IAB Russia
6.- Sponsored Breakouts:
Marketplace Sessions Showcasing IAB Members’ Capabilities in Three Critical Areas
Measurement
Ad Tech
Rising Stars
Speed-Networking: Members and IABs Share Their Perspectives & Insights
a.- What are the best ways you’ve found to engage members in IAB work?
b.- Which strategies work best for finding and retaining new members?
c.- What are your best successes in Events?
d.- How do you get great work done with limited staffs and budgets?
e.- What are your biggest challenges and difficulties, for members and IAB leaders?
Cocktails & Networking
Día 2
1.- The Global Mobile Perspective:
How IABs and Their Members Are Leading the New First Screen Around the World
Anna Bager, General Manager and VP, Mobile Marketing Center of Excellence, IAB
Ari Meneghini, Executive Director, IAB Brazil
Ranji David, Executive Director, IAB Singapore
Reaching across borders, IAB can take its place as the central thought leader in mobile across the globe. By taking a world view in developing such standards as MRAID and Mobile Rising Stars, the IAB Mobile Center creates at an earlier stage than ever before global synergies that the digital industry can leverage for scale. An inside look at how different markets are benefiting from mobile being the new first screen, sometimes the main or even only screen. Learn how you can leverage such programs as self-regulation and proactive policy efforts, Tap into Mobile, MRAID, global research, and more.
2.- Grow Your Revenue:
IAB Certification and Training, Sponsored Dinners, Events, and More
Michael Theodore, VP, Training & Development, IAB
Pablo Pozo, Managing Director, IAB Mexico
Jarek Sobolewski, Director General, IAB Poland
Suzanne Hogan, Senior Manager, Events, IAB
With the launch of the new IAB Digital Media Sales Certification program, IABs around the globe can institute into their markets a industry benchmark examination that can help sales teams keep up with innovations, guidelines and best practices. Learn how you can take advantage of this Certification program to earn new revenues, and use it as a base to build a profitable training and development program. And in the bargain, IAB members can gain a competitive advantage in an industry that moves at breakneck speed. Also on the agenda: creative ideas for you to help your members network, meet their customers, achieve their business goals—and develop new ancillary revenue streams in the process.