IAB DAY: “LOS CRACKS DE LA PROGRAMATICA”

IAB DAY: “LOS CRACKS DE LA PROGRAMATICA”

El IAB Perú presentó el tercer IAB Day de 2017, el mayor evento sobre compra programática del Perú, con la presencia de los máximos representantes de la industria digital del sector público y privado.

A través del IAB Day “Los cracks de la Programática” se convocó a los líderes de su ecosistema para presentar y analizar la plataforma tecnológica que está revolucionando la industria de la publicidad digital en el mundo.

Se contó con la participación de André Torres, Head of Socialize de Havas Group  que dio  a conocer la tecnología que está detrás de la compra programática y las conexiones que se generan para que el sistema funcione.

Michael Pontilli, Programmatic Director de Cadreon Chile,  explicó cómo definir y medir ROI en Programmatic en un ecosistema cada vez más complejo.

Johann Sprinckmoller, Country Director de Xaxis Perú, se enfocó en el rol que tiene un DMP hoy en toda compra programática,

Blas Herrera, Ad Operations Specialist de OLX Argentina, efectuó un repaso de la situación actual de la compra programática en Latam, efectuando un benchmark entre mercados.

Esteban Rodriguez, Project Director de Scroller Ads Argentina, nos habló sobre la importancia de la multipantalla, mix de audiencias, y tecnología programmatic en video.

Por último, los expositores formaron parte de un panel de discusión y análisis, liderado por Virginia Cáceres, Directora Digital  de MRM//McCann Worldgroup, donde se discutieron los temas del día y se absolvieron las preguntas del público asistente.

Los IAB Day Perú promueven las mejores prácticas y tendencias del marketing y la publicidad digital.

Presentación Havas Group  

Presentación Cadreon

Presentación Scroller Ads


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